Atrangii TV, a Hindi GEC, is all set to air Korean, Turkish, and Russian content dubbed in Hindi with English subtitles starting from July 17, 2023.
The channel will offer a diverse library of international shows catering to both male and female audiences aged 15 and above. Among the Korean content, they have lined up several drama shows such as My Strange Hero, Love Temperature, My Lovely Girl, Divorce Lawyer in Love, Doctors, Birth of a Beauty, The Secret House, and The Second Husband. Among the Turkish content, Atrangii TV has currently selected Aziz, The Last Summer, and Broken Destiny to be included in its revamped content library.
Commenting on the announcement, Vibhu Agarwal said, “We are extremely excited to add quality international dramas to Atrangii TV. There have been researches and data from our OTT app that shows that Korean and Turkish drama series are loved by the Indian audiences and have found a loyal audience base in the country. Its increase in demand, led us to revaluate the content strategy for our GEC. It has been our constant endeavour to provide quality content for Hindi speaking and understanding audiences across the country. There exists a gap in content consumption between Tier 1 and television viewing households with limited hi-speed data in tier 2, 3 and tier 4 parts of the country.”
He added, “We wanted to bridge this gap and get the same quality content on OTT to the television sets of people across the country for family viewing. Atrangii will now air Korean, Turkish, Russian and other acclaimed international language series from all around the globe, dubbed in Hindi for its loyal audiences. We roll out with four hours of original programming. This will be the first time ever a Hindi general entertainment channel will offer this unique experience to its consumers. We will further bolster this content offering with other acclaimed international language content gradually”
