Mumbai: Attrangi, a contemporary jewellery brand known for its bold and versatile designs, has announced the appointment of Apurv Singh as Strategic Consultant, as the brand sharpens its focus on structured growth and clearer marketing strategy. The brand engages a loyal audience of over 400,000 followers across social platforms and operates three physical experience centres in Mumbai, Chennai, and Surat.
Apurv Singh brings over a decade of hands-on experience across performance marketing, digital growth, analytics, and brand scaling. He has collaborated with founders and leadership teams to bring clarity to marketing decisions and build systems that are measurable, sustainable, and aligned with long-term brand goals.
Over the years, Apurv has worked with some of India’s most respected organisations, including the TATA Group across brands such as Fastrack, Taneira, Titan, and Tanishq, as well as Reliance Brands Limited, supporting premium and luxury retail brands like Adidas India, Superdry, Hugo Boss, and Hamleys. His experience also includes collaborations with Godrej Properties, global platforms such as Spotify India, Amazon India, and Amazon UAE, and a strong digital presence of his own with over 300,000 followers on Instagram.
Having operated across both mass-market and luxury segments, Apurv brings a balanced understanding of performance-driven growth while remaining sensitive to brand storytelling, an important fit for a design-led jewellery brand like Attrangi.
In his role, Apurv will work closely with Attrangi’s founders to structure marketing planning, growth strategy, and performance measurement. While execution will continue to be managed by internal teams and partners, his focus will be on direction, clarity, and long-term thinking.
Vidushi Jain, Co-founder, Attrangi, said, “As Attrangi grows, it’s important for us to scale thoughtfully without losing the soul of the brand. Apurv brings clarity and structure to how we think about growth, and his experience across performance and brand makes him a strong partner for us at this stage.”
Saloni Shah, Co-founder, Attrangi, added, “What we appreciate about Apurv is his practical, no-noise approach. He understands both creativity and numbers, which is essential for a jewellery brand like ours as we expand our presence.”
Sharing his thoughts, Apurv Singh said, “Attrangi has a distinct design voice and a strong sense of identity. What drew me to the brand was the founders’ intent to grow with discipline and purpose. My role is to help bring structure to marketing so decisions are easier to make, easier to measure, and aligned with the brand’s long-term vision.”
