Mumbai: Wondrlab, India’s platform-first marketing network, has been appointed as the brand communication partner for Audi India following a competitive multi-agency pitch involving several networks. The mandate marks a significant win for the marketing network and further strengthens its position as a strategic brand-building partner for global brands.
Under the new mandate, Wondrlab will lead Audi India’s brand communication through a platform-first approach, shifting beyond standalone campaigns to create a unified and connected brand ecosystem across consumer touchpoints. The partnership will focus on delivering integrated brand experiences that span digital, social, content, media and emerging platforms.
As part of the collaboration, the agency will develop integrated solutions that interpret Audi’s global brand philosophy through a contemporary Indian lens, ensuring relevance, consistency and cultural resonance. The strategy will be powered by a technology-first, data-oriented approach, sharpened by intelligence, scaled across platforms and continuously optimised to drive measurable growth.
Commenting on the win, Rakesh Hinduja, Co-Founder and Managing Partner at Wondrlab, said, “Audi is one of the most iconic luxury brands in the world, with a clear point of view on design, innovation, and progress. Winning this mandate is a strong validation of our platform-first thinking and our belief that brands today are built through connected ecosystems, not isolated campaigns. We’re excited to partner with Audi India to create work that is sharp, distinctive, and built for long-term brand impact.”
Commenting on the appointment, Gaurav Sinha, Head – Marketing and PR at Audi India, said, “Audi India’s decision to partner with Wondrlab aligns with our focus on innovation, craftsmanship, and progressive thinking; values that are central to Audi’s global identity. Wondrlab’s solutions have been very refreshing through its integrated, platform-first capabilities across creative, digital, media, content, and technology, we look forward to Wondrlab helping Audi India build cohesive and scalable full-funnel brand experiences across touchpoints.”
