Mumbai : The Audit Bureau of Circulations (ABC), which has been playing a leading role in print measurement since 1948, has decided to take on an additional role of measuring digital audiences, especially considering that digital advertisements are the fastest growing medium having huge revenue potential as usage of smartphones has penetrated in most markets.
The digital measurement services offered by ABC would be available to all digital properties.
ABC would engage a proven technology partner, who would bring to the table many years of experience in digital measurement together with panel data. Digital properties desiring to be measured would be tagged.
The entire process of digital measurement would be controlled and audited so as to ensure that the measurement data truely reflects its audiences.
ABC would very soon start the digital measurement services.
