Gurugram: Aura World, a Gurugram-based real estate developer, has announced the appointment of Jayanta Ghosh as its new Head of Marketing, further strengthening its leadership team. A seasoned marketing and communications professional, Jayanta brings over 20 years of experience across top real estate brands including AIPL, M3M, Bestech, Tribeca, Emaar India, Bates CHI & Partners and Enseigne.
Armed with an MBA in Advertising & Marketing, Jayanta specialises in building end-to-end marketing engines that integrate brand positioning, ATL/BTL strategy, digital ecosystems, product narrative and sales alignment. He has successfully launched 40+ gated residential communities across NCR’s most competitive micro-markets, contributing significantly to Gurugram’s rise as a hub for future-ready residential developments.
At Aura World, Jayanta will lead the integrated marketing function — driving brand storytelling, consumer engagement, digital-first ecosystems, and ATL/BTL campaign planning for the company’s upcoming premium and luxury residential projects.
Welcoming him to the leadership team, Shyamrup Roy Choudhury, Founder and Managing Director, Aura World, said, “At Aura World, we are shaping a new vocabulary of luxury living for India. Jayanta’s two decades at India’s leading real estate brands bring immense value to our organisation. His deep understanding of market dynamics, consumer behaviour and brand building makes him an ideal fit for our growth ambitions. We welcome Jayanta to the leadership team and look forward to a collaborative journey that deepens Aura World’s promise of design-led, quality-centric and meaningful living.”
Expressing his excitement, Jayanta Ghosh, Head of Marketing, Aura World, said, “I am humbled and excited to join Aura World at a moment when the definition of home is expanding beyond physical space to wellbeing and purposeful living. My two decades of career have taught me that successful marketing blends clarity, product truth and empathetic storytelling. At Aura, I see an opportunity to translate design into narratives that connect with modern urban families, and to build launch engines that align brand promise with lived experience. I look forward to working with the team to create homes that deliver lifestyle and long-term value.”
With Jayanta’s appointment, Aura World continues to bolster its leadership bench as it expands its portfolio and sharpens its vision to redefine modern urban living in India.
