Mumbai: In addition to the keynote sessions and panel discussions, Day three also featured a keynote on Micro and Macro...

Mumbai: Relevance matters more than reach in today’s attention economy, especially when influencing modern buying committees across CMOs, CFOs, CEOs,...

Mumbai: Platform metrics should be treated as tools, not the final measure of brand success. Measurement in advertising is ultimately...

MUMBAI: The biggest difference between agencies and in-house teams is culture. The relationship between brands and agencies should function like...

Mumbai: Welspun Living Limited (WLL), a global leader in home textiles and part of the Welspun Group, has announced the...

Chennai: Chennai-based live music events organised by TVK Cultural Academy (TVK) have come under legal scrutiny following a copyright infringement...

Mumbai: Day 3 of Goafest 2026 brought together some of the advertising, marketing, media, and technology industry’s leading voices for...

Bengaluru: GIVA, a fine jewellery brand, has announced a landmark partnership with National Award-winning actor Kriti Sanon as its newest...

Kochi: Mathrubhumi Group has emerged as the only media company from Kerala to receive recognition at the prestigious Goafest ABBY...

Mumbai: Sarvam Properties has announced the appointment of Neeta Patel as its Chief Catalyst & Strategy Lead, reinforcing the company’s...