Danish Khan to move on from SPNI
Mumbai: According to media reports, Danish Khan is set to move on from Sony Pictures Networks India (SPNI). He will...
Auditions for Zee Keralam Drama Juniors Season 2 Announced
Mumbai: Thiruvananthapuram, 18 December 2025: Prominent entertainment television channel Zee Keralam has announced the auditions for the second edition of...
Brands Double Down on ROI Strategies as Creators Seek Retainer-Led Partnerships, Shows 2025 Playbook
Mumbai: The influencer marketing industry is entering a phase of strategic consolidation, with brands prioritising ROI-led models and creators gravitating...
IAB Tech Lab unveils Deals API to standardize programmatic deal sync and boost transparency
Mumbai: IAB Tech Lab, the global standards-setting body for digital advertising, has released version 1.0 of its Deals API for...
Motley introduces ‘Cards Against Advertising’ to poke fun at agency culture
Mumbai: Mumbai-based independent creative agency Motley has announced the launch of Cards Against Advertising, a parody party card game that...
Dove’s #ChangeTheCompliment campaign encourages confidence-first praise for girls
Mumbai: Dove has launched its latest campaign, #ChangeTheCompliment, urging parents, educators and society to rethink everyday language used when complimenting...
Gracenote enhances On Sports Solution to help TV platforms deliver connected, visually rich sports hub experiences
Mumbai: Gracenote, the content data business unit of Nielsen, is expanding the capabilities of its Gracenote On Sports solution to...
44% of Indian consumers expect to spend more time on social media, while 38% plan to increase user-generated video consumption: DoubleVerify
New Delhi: DoubleVerify, a software platform to verify media quality, optimise ad performance and prove campaign outcomes, has released its...
AI is elevating B2B marketing from tactical execution to intelligent, creative orchestration: Paresh Vankar, Digitide Solutions
Digitide Solutions is a global company offering AI-led digital solutions, smart business processes, and deep industry expertise. Digitide is now...
Sony Pictures Networks India Extends Exclusive Broadcast Partnership for Australian Open Across the Indian Subcontinent
Mumbai: Sony Pictures Networks India (SPNI), the premier broadcaster of the Australian Open in India since 2015, has strengthened its...
