Hershey partners with Swiggy, Dunzo to launch Hershey Happiness Store
Mumbai: Hershey India, a part of The Hershey Company, one of the world’s leading snacking giants, has partnered with delivery...
L’Oréal develops ‘Back to Business’ safety guidelines for salons in India
Mumbai: L’Oréal India has developed a support guide for Indian salons outlining hygiene and operating guidelines for when businesses are...
Coca-Cola & DAN Malaysia launch campaign profiling local heroes fighting the current crisis
International: The seven mini-stories follow the “For the Human Race” online film launched by Coca-Cola on May 1, International Workers’...
Jahnabi Phookan Appointed as National President of FICCI FLO
Mumbai: Ms. Jahnabi Phookan has been appointed as National President of FICCI Ladies Organization (FLO), the oldest women-led and -focused...
Somany Ceramics launches a citizen movement campaign #ZameenSeJudayEkSaath
New Delhi: Somany Ceramics has launched an interesting citizen movement campaign #ZameenSeJudayEkSaath. The campaign, launched during these unprecedented times of...
IMPPA requests members to clear dues of employees, technicians and artists
Ahmedabad: The Indian Motion Picture Producers' Association has requested its members to clear dues if any of employees workers technicians...
What Drives Value: Tanvi Mehta, Ramaswamy Ranganathan and Sudarshan R
Companies create value for their shareholders by investing cash now and creating value in the future. The amount of value...
BARC WK 19: Star Plus continues to lead Hindi GEC Pay-TV and Urban category; DD National drops down to 6th position in Hindi GEC Rural
In week 19 the Hindi GEC Pay-TV category, we see Star Plus leading with 859mn impressions according to the television...
How brands can leverage strategic communications to tide over the Post COVID Slowdown
The Covid pandemic has had a huge impact on the global economy, with the lockdown forcing businesses to a halt...
OOH in the post COVID-19 era – Measurement matrix is the key
The Coronavirus pandemic has put the whole world on a ‘pause’ mode. What is going to happen once the enforced...
