International: The seven mini-stories follow the “For the Human Race” online film launched by Coca-Cola on May 1, International Workers’ Day, that offered an ode to humanity and the human spirit in these challenging times. Created in ASEAN, the “For the Human Race” film has already been viewed more than 18 million times.
The new mini-stories now being released shine a further spotlight on the spirit of humanity and generosity of local heroes amidst the current crisis and offer a tribute to universal hope, positivity, and togetherness.
“Our ‘For the Human Race’ film was very well received across the region and it is our honor to now present phase two of this work that further recognizes and thanks to local heroes on the front line who continue to serve their communities with positivity, resilience, and courage,” said Pratik Thakar, Integrated Marketing Communications Director for Coca-Cola ASEAN. “These are inspiring stories and we hope people around the world find them as uplifting as we did.”
Hwa Huang, Founding Partner & Chief Creative Officer, Merdeka LHS; “This is for all the unsung heroes who keep the wheels turning, who risk their lives to help others and who demonstrate the good in the world.”
Ashish Bhasin, CEO, Dentsu Aegis Network APAC; “Brands are in a unique position to spread messages of positivity to help people through this difficult time. We’re incredibly proud of this work with Coca-Cola, reminding everyone that kindness carries us through.”
The stories profile:
Neil Delgado-Garcia, a deliveryman and PWD philanthropist on wheels from the Philippines
Cristian Fracassi, a 3D printing engineer who provided life-saving equipment in Italy
Arturo Huerta Garcia, an internist and intensivist pneumonologist from Spain
Donivan Gray, a delivery rider in the United States
Thu Luong, a social worker and food aid distributor from the Vietnam Red Cross Centre
Aung Ko Myint, a Coca-Cola bottler employee and volunteer in the Auxiliary Fire Service Department of Pyay, Myanmar
Panchana Vatanasathien, a restaurant owner and founder of “Food for Fighters” in Thailand
The ‘For the Human Race’ film can be viewed here
Creative Agency: Merdeka LHS – Dentsu Aegis Network Malaysia.