One-Third of Brands to Erode Customer Trust Through Poor AI Self-Service by 2026: Forrester
Singapore: The rapid adoption of generative AI could backfire for many brands, according to Forrester’s latest 2026 B2C Marketing, Customer...
Creativefuel names Wilson Mascarenhas as Vice President – Client Servicing
Mumbai: Creativefuel, a creative agency and among the few with the largest portfolio of owned IPs, has announced the appointment...
Meta’s Q3 Results Highlight WhatsApp’s Rising Role in Revenue Mix
Meta’s latest quarterly earnings underscore a clear trend — messaging is fast becoming the company’s next major growth engine. In...
Tea brand Tata Tea Agni’s new tea Tata Tea Agni Extra Josh aims to give extra energy
MUMBAI: Tea brand Tata Tea Agni has launched a tea which gives extra energy – Tata Tea Agni Extra Josh....
PepsiCo Unveils New Global Brand Identity: ‘Food. Drinks. Smiles.’
Mumbai: Marking a major milestone in its six-decade journey, PepsiCo has unveiled a refreshed corporate brand identity that reflects its...
In healthcare, noise erodes credibility: Harneet Bhalla, 1000Farmacie
1000Farmacie brings thousands of pharmacies online with minimal efforts. Harneet Bhalla currently heads marketing at 1000Farmacie, an Italian digital health...
TheFifth.AI launches to bridge strategy-execution gap in marketing and consumer consulting
Gurugram: TheFifth.AI, a new-age marketing transformation and consumer consulting firm, has officially launched with the aim of bridging the long-standing...
Yummy Bee launches ‘Dracula Has a Sweet Tooth’ campaign for Halloween
MUMBAI: Yummy Bee, a café chain specializing in sugar-free, maida/gluten-free, and health-conscious products, has launched a creative new campaign titled...
Omnicom–IPG Merger Could Spell the End for DDB’s 75-Year Legacy
As Omnicom Group edges closer to finalising its US$13.5 billion acquisition of Interpublic Group (IPG), rumours are mounting that one...
Swastik enters FAST ecosystem with India’s First Cultural Storytelling Channel
MUMBAI: Swastik Stories, a creative house today announced the launch of India’s First Cultural Storytelling & Entertainment FAST (Free Ad-Supported...
