SonyLIV to launch OTT Gaming Destination with Exclusive AR and Show Based Games targeting 50 MN users
Mumbai: In an industry first, SonyLIV announced the launch of India’s first OTT gaming destination with over 100 exclusive show-based...
Vikatan appoints Shesgiri Ramarao as Head of Digital Marketing
Ananda Vikatan, Tamil Nadu’s leading media group with its strong presence in Print, Digital, Activations, Awards and TV Content has...
smartwater and Taproot Dentsu launch ‘Made Differently’ campaign featuring Rana Daggubati and Radhika Apte as brand ambassadors
Mumbai: smartwater®, a premium water brand by Coca-Cola has, unveiled two new films for its ‘Made Differently’ campaign, featuring celebrity...
JW Marriott Pune appoints Pooja Gawas as Director of Sales
Pune: JW Marriott Pune, one of the most luxurious hotels in the city, has further added to its dedicated and...
WPP announces sale of its minority shareholding in Chime to Providence
WPP today announces the sale of its minority shareholding in Chime Group Holdings Limited, the sports, entertainment and communications group,...
Sangeetha Aiyer to lead brand and marketing initiatives of Network18 Digital
Mumbai: Sangeetha Aiyer has been elevated as Head - brand and marketing initiatives for Network18 Digital. Prior to this she...
Results of Xaxis’s recent campaign for Manyavar India proves impact of digital outdoor on store visits
Mumbai: Xaxis, the Outcome Media Company and GroupM’s advanced programmatic arm, today announced the results of a recent campaign for ...
Monk Media Network acquires Social media and Website development agency SocialGIZ
Mumbai: Monk Media Network, the digital marketing agency by Ashish Patkar has acquired SocialGIZ, a boutique social media and website...
Sustained growth harder for brands as consumers in Asia now less impulsive: report
Businesses are struggling to lock in long-term, sustainable growth as consumer behaviours change, according to new research from Kantar, the...
Spotify’s first multilingual campaign in India wants users to ‘Keep Listening, Uninterrupted’
Mumbai: Following the launch campaign, ‘There’s A Playlist For That’, Spotify, is now live with its first TV-led marketing campaign...
