Financial Journalist Shankar Ramakrishan to take over Global Editor role of ‘Connected to India’
Shankar Ramakrishan until recently the Global News Editor at International Financing Review, Thomson Reuters in New York will take over...
Disruptive Marketing Conference ‘Zee Melt’ Returns With Its Fifth Edition
Mumbai: Zee Melt, India's biggest conference for disruptive marketing kicked off its fifth edition in Mumbai. The two-day conference, being...
FCB India Wins 4 Awards at the 21st FAB Awards
New Delhi: FCB India won 4 awards at the coveted FAB (Food And Beverage) Awards. FCB won with 2 Gold and 2 Silver for their...
Hungama launches youth comedy Original series ‘Boys with Toys’ on Hungama Play
Mumbai: Hungama launched its latest original show, ‘Boys with Toys’, A youth comedy, the show revolves around the lives of...
Marketing is marketing and advertising is the voice of marketing: Dave Trott at Zee Melt 2019
By: Yohan P Chawla Dave Trott is a copywriter, creative director, and an author. Having studied from the Pratt Institute...
Our advertising spend is less than 1%, We’re a brand whose recall is because of our campaigns and not because of product: Dr. RS Sodhi, Amul
By: Yohan P Chawla The Butter Girl, Utterly Butterly Delicious or the topical hoardings that one sees across the city...
B4U Network’s new Hindi Movie channel ‘B4U Kadak’ launches on 31st May; Offers 101 World Television Premieres
B4U Network popularly known for its Bollywood Music and Movie channels launches B4U Kadak its premium offering in the Hindi...
82.5 Communications creates new campaign for Vasmol’s latest offering ‘Vasmol Advanced Crème hair colour’
Mumbai: Vasmol, with a legacy of more than 60 years is a name that embodies natural and safe hair colour....
BARC Week 21: Weekly impressions of News genre hits the roof with more than 100% growth
Mumbai: According to BARC viewership data for week 21, the weekly impressions ofEnglish and Hindi news channels witnessed substantial growth,...
Dream11 signs-up 9 International Cricketers; Launches three new ad films under its ‘Ye Game Hai Mahaan’ campaign
Mumbai: Dream11, India’s Biggest Sports Game, has signed up 9 international cricketers and launched 3 new ad films under its...
