New Delhi: FCB India won 4 awards at the coveted FAB (Food And Beverage) Awards. FCB won with 2 Gold and 2 Silver for their brave campaigns for brand Horlicks.
The FAB Awards is an International Awards program focused entirely on work done for Food And Beverage brands and outlets. There were 3600 entries from 60 countries for the 21st FAB Awards. FCB India won 2 Gold in Direct Marketing and Branded Content & Entertainment category (Non-Alcoholic Drinks) for the Fearless Kota #BottleOfLove campaign and 2 Silver in Integrated Campaigns and Branded Content & Entertainment (Non-Alcoholic Drinks) category for Horlicks Fearless Songs and Fearless Kota #BottleOfLove.
Commenting on the win, Swati Bhattacharya, CCO, FCB Ulka said, “Kota as a campaign for brand Horlicks (GSK) has been very close to me for the past two years. It is very brave of GSK to allow us to use their bottles without the Horlicks powder in it! I can’t think of many food brands who would be able to do something like this. I am so happy that this brave piece of work got an award that is so beautiful.
Fearless Kota #BottleOfLove campaign:
Horlicks Fearless Songs campaign: