Mumbai: Zee Melt, India’s biggest conference for disruptive marketing kicked off its fifth edition in Mumbai. The two-day conference, being held at NSCI, Worli, features an extensive line-up of speakers. Experts, leaders, and professionals who have themselves disrupted the global marketing arena.
The conference was kickstarted by Mr. R S Sodhi, Managing Director for Gujarat Cooperative Milk Marketing Federation, popularly known by its flagship brand, Amul. MrSodhi, who has been instrumental in scripting the success of India’s biggest diary brand, spoke about the unconventional and nonconformist marketing tactics that the company uses to capture the pulse of India and hence, the consumer’s mind space.
Other sessions featured strategy expert Mark Pollard;Chief Experience at PwC’s Experience Center, Rodger Beekman; Keynote speaker, Author, and Marketing Consultant, Kate O’Neill; Vice Chairman of Ogilvy UK, Rory Sutherland; Adman and Playwright Rahul DaCunha; Creative director, Copywriter, and Author Dave Trott; Head – Marketing and Creative Solutions – Google APAC, Guneet Singh; Co-Founders of Genius Steals, Rosie & FarisYakob;Managing Director of Spotify India, Amarjit Singh Batra; Communications Consultant,DilipCherian and many more.
Commenting on the conference, Rajesh Kejriwal, Founder & CEO, Kyoorius said, “Year after year, Zee Melt continues to march forward with its objective of bringing the biggest thought leaders across advertising, digital and marketing together on one platform. Having such notable speakers on-board allows the cross-pollination of creativity, marketing, communication and technology. We are certain thatlike every year, this edition will also add immense value to all our attendees and transform the way we perceive marketing.”
In addition to the talk sessions, the first day of Zee Melt 2019 also witnessed two workshops focusing on the art of mobile advertising and ways to improve social media engagement. A brand quiz by The Hindu group was also organized in the evening for all the attendees.
Organized by Kyoorius, Zee MELT is partnered by the The Hindu, the Mobile Marketing Association and Cadbury Fuse, and supported by Laqshya Media Group, Garage, Communicate India, Fortune4 Technologies and Dome NSCI, Mumbai.