Fujifilm India’s ad film shows its efforts in supporting healthcare professionals through its technology
MUMBAI: Fujifilm which offers in healthcare technology has unveiled its latest brand film. The narrative looks to underscore the critical...
Bhuvan Bam ventures into Sexual Wellness with the launch of Peppy
Mumbai: Peppy, a direct-to-consumer (D2C) brand specializing in sexual wellness and pleasure, has officially launched in India. Founded by entrepreneurs...
Nutrela appoints Shilpa Shetty as brand ambassador, launches 360-degree campaign
Mumbai: Nutrela has appointed Bollywood actor and wellness advocate Shilpa Shetty as its new brand ambassador. The partnership aims to...
E-Gaming Federation and I&B Ministry launches ‘CityQuest: Shades of Bharat’ to Promote Urban Awareness
New Delhi: The E-Gaming Federation (EGF), India’s leading skill-gaming body, has launched ‘CityQuest: Shades of Bharat,’ an online educational game...
Harfun’s campaign addressed traveler challenges, showcasing its clothes as an innovative solution
MUMBAI: Harfun, a men's workwear brand has concluded a travel campaign #MilesAheadInEveryThread. The campaign highlighted travellers' challenges and looked to...
Pro Kabaddi League Season 11 begins with a fan-focused campaign starring Riteish Deshmukh
Hyderabad: The Pro Kabaddi League (PKL) is set to launch its much-anticipated 11th season with an innovative fan engagement campaign...
MTV Hustle Returns with a Bang with Season 4 – The Stage is Set for India’s Ultimate Rap Battle
MTV, India’s leading youth entertainment brand, is excited to announce the fourth season of the rap reality show that pioneered...
Interactive Avenues secures Social Media Mandate for Home Centre
MUMBAI: Interactive Avenues, the digital arm of IPG Mediabrands India, has won the social media mandate for Home Centre, the...
Bikaji enters QSR Market with strategic investment in The Hazelnut Factory
Mumbai: Bikaji Foods International Limited (Bikaji), an ethnic snacks brands, has announced a strategic investment of INR 131.01 crores through...
In 2025, Gen Z’s direct spends will amount to $250 bn: Snap, BCG’s report ‘The $2 Trillion Opportunity: How Gen Z is Shaping the New India’
MUMBAI: Collective spending power of gen Z has reached $860 billion, surging to $2 trillion by 2035. - In 2025,...
