The advertising industry has long snuggled with its reputation for notoriety. Step back a few decades—say 40 or 50 years—and...

Clients don’t want effort—they want results For over a century, the agency model has been built on one simple exchange:...

In a world where trends shift in days, algorithms evolve by the hour, and consumers are flooded with content every...

Public relations is experiencing a significant evolution, moving beyond traditional tactics to embrace more values-driven, narrative-rich strategies. Once dominated by...

India’s media ecosystem stands at a transformative precipice. The Ministry of Information & Broadcasting’s landmark move to open audience ratings...

In today’s experience-driven economy, branding goes far beyond logos, taglines, and marketing campaigns. A brand now lives in every interaction,...

In 2024, as marketers obsessed over AI targeting and attribution models, one of the world's biggest consumer crazes emerged from...

In a world where scrolls are infinite and attention spans are fleeting, brands are beginning to ask harder questions. As...

IPL fever subsided a few weeks ago leaving behind a staggering ₹4,800+ crore in ad spend, 190+ advertisers and 450+...

Over the years, both the music industry and listeners’ tastes have evolved. Today, in 2025, a teenager in Indore hums...