Retail Media 2026: The Shift to Smarter, Integrated, AI-Led Commerce
Retail media is on the brink of significant transformation. As brands raise the bar on measurable ROI and consumers seek...
5 trends that will shape marketing in 2026
B2B marketing will be closely tied to visibility, trust and revenue impact. By 2026, B2B marketers will have a different...
India’s Automotive Power Shift: How Mahindra and Tata Redefined the Market in 2025
The Indian automotive landscape underwent a decisive shift in 2025 as Mahindra rose to the No. 2 position and Tata...
Time to Break the 12-Minute Noose: Why India’s Broadcasters Need Courage, Not Comfort, from Policymakers
The Crisis Moves Beyond Debate Into Corporate Strategy In December 2025, the Indian TV industry's crisis stopped being theoretical and...
2025 in Advertising & Marketing: From Reach to Resonance – A Founder’s Perspective
2025 marked a decisive inflection point for advertising and marketing, especially across digital and OTT platforms, as the industry moved...
Gen Z’s End-of-Year Travel Ritual: Why December Became the Most Booked Month of 2025
December 2025 didn’t just mark the end of another calendar year — it cemented itself as a cultural milestone for...
Sustainability in Indian Fashion: Differentiator or Mere Decoration?
There was a drop of 36% in clothing utilisation during 2000-2015 across the globe. In spite of this, the global...
The Trinity of Growth: How Trust, Transparency, and Transformation Will Define Indian CTV in 2026
Connected TV (CTV) is one of the most talked-about topics in advertising today. Globally, it’s the second-fastest-growing medium, yet in...
The New Era of Ads: What India’s Youngest Consumers are Really Watching, Sharing & Ignoring
Mumbai : India’s youngest audiences aren’t rejecting ads. They’re just ignoring anything that doesn’t speak their language. Across campuses, content...
How CFOs Are Using Marketing Data to Improve Revenue Forecasting
By 2025, CFOs are not only looking at financials and spreadsheets when preparing their revenue forecasts but also incorporating campaign...
