Mumbai: Royaloak Furniture, a furniture and home décor brand, has appointed Team Pumpkin as its integrated digital marketing partner as the company sharpens its digital-first growth strategy and strengthens engagement across online platforms.
The partnership marks a strategic move for Royaloak as it continues expanding its presence among modern Indian consumers and deepens its focus on digital commerce and customer experience.
Founded in 2012, Royaloak has built a strong position in India’s furniture and home décor market through a portfolio of stylish and affordable solutions for residential and office spaces. With an expanding retail network and increasing emphasis on e-commerce, the company continues to scale its footprint across the country.
Under the mandate, Team Pumpkin will lead Royaloak’s social media marketing, website management, e-commerce operations and performance marketing initiatives. The agency will also provide strategic digital support for influencer engagement, with the objective of strengthening brand visibility, improving customer interaction and enhancing digital commerce experiences.
The collaboration aligns with broader shifts in consumer behaviour, as purchase journeys increasingly move online and brands look to create seamless experiences across discovery, engagement and conversion touchpoints.
Founded in 2012, Team Pumpkin has established itself as an integrated digital marketing agency delivering creative, influencer and performance-led campaigns across sectors including lifestyle, retail, FMCG and technology. The agency focuses on developing digital strategies that combine content, culture and measurable business outcomes.
Commenting on the partnership, Vijai Subramaniam, Founder and Chairman, Royaloak, said, “As customer journeys increasingly move online, it becomes important for us to create stronger digital experiences that reflect our brand and connect with modern consumers. We look forward to this collaboration with Team Pumpkin.”
Swati Nathani, Co-Founder, Team Pumpkin, added, “We are excited to partner with Royaloak and build impactful digital narratives supported by performance-led strategies and commerce-focused solutions.”
Vinod Khandelwal, Chief Growth Officer, Team Pumpkin, said, “Royaloak’s strong market position presents significant opportunities for digital growth. We look forward to driving measurable business impact through integrated, performance-led digital strategies.”
