The Great Indian Media Convergence: How AI-Powered Addressable TV is Rewriting the Rules of Brand Engagement
Television is not dying. It is evolving. Right before our eyes, in millions of Indian homes, a quiet revolution is...
Why Tyre Brands are Betting Big on Cricket Sponsorships
The Indian tyre industry has quietly turned into one of the most aggressive advertisers in the country. From MRF’s iconic...
Role of Founders as Brand Ambassadors: How Leadership Storytelling is Becoming Core to Media Strategy
Over 50% of Indian consumers are increasingly critical of online content. As per the research led by Accenture, 71% consumers...
When Bollywood’s Power Couple Paints in Rival Colours
In the crowded world of celebrity endorsements, it is not unusual to see famous couples fronting big brands. Virat Kohli...
From Wagers to Winners: How India’s Gaming Reset Could Shape a Generation
When a country of 1.4 billion decides to ban a gaming app, it is not a digital hiccup, it is...
From SMS to Supercharged CX: The Rise of Conversational Tech in Customer Journeys
Customers are avoiding traditional phone support but they're not retreating from conversation, they're demanding it on their terms. They might...
Monsoon Marketing: The Real-Time Moment You Can Predict
Every June, the monsoon crashes across India like a curtain-raiser to a national play. Unlike fleeting pop-culture moments (viral memes,...
The Human Side of PR: Connecting Through Emotions Rather Than Just Promotion
Every week, I meet several startup founders full of passion. They come with incredible ideas and innovations. And almost every...
How OTT is Shaping the Next Generation of News Consumers
OTT platforms have quickly emerged as the preferred medium for digital video consumption in India. While these platforms initially gained...
The Psychology of the Pavement: How DOOH Shapes Daily Urban Behaviour Without Us Noticing
Every day, as we navigate bustling streets, wait at crossings, commute through railway stations, or walk past malls, our attention...
