The Age of Predictive Marketing: Anticipating Consumer Needs Before They’re Expressed
We are moving past the era when personalization alone could impress consumers. Marketing is no longer just “data-driven” — it...
How AI, Privacy Shifts and Fragmented Attention Are Forcing a Rethink of Audience Targeting in India’s Ad Ecosystem
AI has moved into everyday marketing faster than many of us expected. It’s in our dashboards, our audience tools, even...
Why Indian Marketing Playbooks Will Define the Next Decade Globally
Assessing the evolution of Indian marketing shows a massive transformation. Over 10 years, the nation has changed from conventional advertising...
The Invisible Brand Revolution: Why Backend Infrastructure Companies Are Becoming the New Storytellers of the Digital Economy
For most of the last decade, the spotlight in the digital ecosystem has been firmly on front-end brands, the apps...
What Brands Need to Build to Stay Competitive in a Low-Attention Market
We live in an age where attention is the most expensive currency. Scroll speeds are faster, brand loyalties are fleeting,...
unBoxed 2025: Simplifying Advertising through Innovation
The Evolution of Amazon Ads We have always believed in the power of technology to reimagine what’s possible in advertising—for...
India’s Women Cricketers: The New Face of Brand Power and Sporting Inspiration
When the Indian women’s cricket team lifted the World Cup trophy recently, it wasn’t just a victory on the field,...
Search Engineering vs. SEO: Decoding the Future of Digital Visibility
Search has always been the backbone of digital marketing, but how businesses approach it is rapidly transforming. Search Engine Optimization...
Why Festive Gifting in India Needs a Revolution
Every year, as lights shimmer across homes and streets during Diwali, Dussehra, and Christmas, India’s gifting season unfolds like a...
My Chance with King Khan and Big B
This was in 1996 September when I moved to Mumbai after watching the SRK classic “Raju Ban Gaya Gentleman”. I...
