The Rise of AI-Centric Hiring in Indian Real Estate
In an industry long defined by intuition, networks, and face-to-face negotiation, a digital shift is underway. Indian real estate companies...
Dream, Drive, Deliver: A Modern Marketer’s Mantra
My masters taught me frameworks of marketing. My career and hands-on practice taught me to constantly question them. Strategies are...
UI for trust: how to reduce fraud fears and enable smooth festive transactions
Every festive season in India, e-commerce platforms brace themselves for record traffic, flash sales, and millions of transactions happening in...
2025 and Beyond: What Will Define Fashion Retail Growth in India
India is now at a crossroads in 2025: a domestic market that is flourishing, a manufacturing base that is coming...
Beyond the Screen: Why the ‘Appointment Viewing’ of Traditional TV is an Advertiser’s Secret Weapon
As a veteran media strategist and content mangement with over three decades of experience analysing India’s evolving advertising landscape, GVK...
The Psychology of Affluence: What Drives Premium Consumer Decisions Today?
India’s wealth landscape is undergoing a dramatic transformation. The Mercedes-Benz Hurun India Wealth Report 2025 states that by 2025, households...
Perfume for Men: Celebrity Endorsements VS. Influencer Marketing – What’s Working for Indian Brands
The Indian perfume for men market is experiencing a seismic shift in marketing strategy as brands navigate between traditional celebrity...
Through Ganapathy Viswanathan’s Eyes: A Farewell to Piyush Pandey, the Man Who Taught India to Dream in Its Own Language
The advertising world came together to bid farewell to Piyush Pandey, the legendary creative mind who shaped Indian advertising for...
THE RAIN AFTER GOODBYE – Titus Upputuru’s Tribute Film Screenplay for Piyush Pandey
Screenplay FADE IN: EXT. FUNERAL GROUNDS – DAYA long queue of mourners stretches endlessly outside a hall.The air is heavy,...
The Eternal Giver: Santosh Padhi’s Tribute to Piyush Pandey
In Sanskrit, the word Piyush means nectar or milk. True to his name, Piyush Pandey nourished the entire advertising industry...
