For most of the last decade, the spotlight in the digital ecosystem has been firmly on front-end brands, the apps...

We live in an age where attention is the most expensive currency. Scroll speeds are faster, brand loyalties are fleeting,...

The Evolution of Amazon Ads We have always believed in the power of technology to reimagine what’s possible in advertising—for...

When the Indian women’s cricket team lifted the World Cup trophy recently, it wasn’t just a victory on the field,...

Search has always been the backbone of digital marketing, but how businesses approach it is rapidly transforming. Search Engine Optimization...

Every year, as lights shimmer across homes and streets during Diwali, Dussehra, and Christmas, India’s gifting season unfolds like a...

This was in 1996 September when I moved to Mumbai after watching the SRK classic “Raju Ban Gaya Gentleman”. I...

In an industry long defined by intuition, networks, and face-to-face negotiation, a digital shift is underway. Indian real estate companies...

My masters taught me frameworks of marketing. My career and hands-on practice taught me to constantly question them. Strategies are...

Every festive season in India, e-commerce platforms brace themselves for record traffic, flash sales, and millions of transactions happening in...