From Essentials to Experiences: The Evolution of India’s Health & Beauty Landscape
In India, beauty has always been closely tied to self-care, wellness, and cultural expression. In 2026, this connection is only...
The Next Decade of Marketing in India: Seven Key Transformations
When I look back at 2015, it's striking how different the landscape was. Most Indians were still using feature phones,...
From Click to Conscience: Marketing’s countermeasure campaigns for an uncertain era
For decades, marketing was responsible for driving visibility, generating leads and delivering ROI. Campaign performance and revenue growth were the...
Solving Ad Repetition Problem in the World’s Fastest-Growing Ad Medium: CTV
Connected TV (CTV) is now the second fastest-growing advertising medium globally. But with this rapid rise comes a major challenge:...
Brand Leadership in an Era of Disruption: How Messaging Shapes Market Perception
In today’s business climate, disruption is not a phase; it’s the default setting. From AI breakthroughs and shifting consumer values...
How Artificial Intelligence is transforming sports marketing and sponsorship
A new era in sports marketing Artificial Intelligence (AI) is no longer a futuristic buzzword. It is reshaping industries today....
AI in Creative Campaigns: How Tech is Personalizing Ads and PR Messaging Simultaneously
In an age where attention is currency, brands are no longer just competing for visibility, they’re competing for relevance. The...
Festive E-commerce Boom: ₹1.2 Lakh Crore Sales Expected as India’s Heartland Fuels the Surge
With a 27% increase compared to 2024, the Indian e-commerce industry is expected to reach sales of approximately 1.2 lakh...
Festive Marketing 2025: How Brands Are Blending Mobile, CTV, and DOOH for Maximum Impact
As brands prepare for India's festive season in 2025, the media landscape is no longer about selecting mobile , CTV...
The ROI of PR: Beyond Vanity Metrics to Business Impact
Public Relations has long been recognized as a critical driver of reputation and influence, yet its value has often been...
