Mumbai: Avalanche, a smart contract platform, has announced a strategic partnership with Quboid, a blockchain-based loyalty and customer engagement platform, to introduce next-generation decentralized loyalty programs for enterprises. Leveraging Avalanche’s high-performance infrastructure, the initiative promises enhanced scalability, security, and decentralization—transforming the way brands engage and retain customers.
The partnership will enable brands to launch blockchain-based loyalty programs with real-time, transparent consumer data, offering more effective engagement strategies. Businesses will benefit from greater ownership of data and infrastructure, securing sensitive loyalty information on dedicated blockchain nodes. Customers, in turn, will be rewarded with tokens for participation, creating a two-way value proposition.
Quboid’s advanced network architecture also facilitates interoperable loyalty systems, allowing rewards from multiple brands to be exchanged and redeemed across a decentralized network. This collaborative approach aims to drive deeper, cross-brand customer engagement. Already, Quboid has onboarded notable brands such as Emami, K Hotels, Japan Open Chain, Tanukiverse, Nayaab World, and College Brand Connect.
Devika Mittal, Regional Head at Ava Labs, said, “Partnership with Quboid is a part of our continued efforts to create an environment of trust and transparency in the marketing world. Loyal customers are an integral part of any for-profit business and implementation of blockchain-based loyalty programs can drive the consumer engagement to the next level. Avalanche, with its low-cost structure and blazing fast speed, is uniquely positioned to lead the transformation of loyalty programs for brands across the globe.”
Prakhar Sharma, Founder and CEO of Quboid, added, “Our mission is to make loyalty truly intelligent, decentralized, and rewarding for everyone. Upgrading QChain to an Avalanche L1 blockchain is a game-changer. It enables our partner brands to literally become stakeholders in the network by running their own nodes, which not only gives them greater control over their data but also rewards them with tokens that offset operational costs. This is a major step toward reinventing loyalty programs from siloed cost centers into community-driven profit centers. We’re excited to pioneer this shift with the support of Avalanche’s technology.”
With loyalty points representing over $500 billion in value globally and growing by $15.6 billion annually, the sector remains one of the largest untapped opportunities for tokenization. Currently, most programs lack liquidity, transparency, and standardization. Avalanche and Quboid’s collaboration seeks to break down these silos, unifying loyalty into a transparent, interoperable, and value-generating ecosystem.
