Singapore: The Asia Video Industry Association (AVIA) has announced the election of two new Board Directors, K. Aravamudhan, Executive Vice President, Public Policy & Legal, JioStar, and Vivek Couto, Co-Founder, CEO and Executive Director, Media Partners Asia. Their extensive experience and deep understanding of the media landscape are expected to bring valuable insights to AVIA’s strategic direction and industry advocacy initiatives.
Alongside the new appointments, AVIA confirmed the re-election of Emily Yri, Vice President, International Marketing, Pubmatic; Desmond Chan, GM – TVBI & Deputy GM (Legal & Int’l Operations), TVB; Joe Welch, Vice President, Global Public Policy, Asia Pacific, The Walt Disney Company; and Shonali Bedi, Head of Strategy, Partnerships & Insights – APAC, Warner Bros. Discovery. Their continued counsel will help guide AVIA through a period of rapid transformation and opportunity for the video ecosystem.
AVIA also expressed gratitude to outgoing Directors, Agnes Rozario, Chief Content Officer, Astro, and Greg Armshaw, former Senior Director Strategy APAC, Brightcove, for their contributions to the association.
The Asia Video Industry Association serves as the trade body for the video ecosystem across Asia Pacific, advocating for industry interests, combating video piracy through its Coalition Against Piracy (CAP), and providing insights via reports and conferences to foster a strong and vibrant video industry.















