Sunday, March 29, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Ayekart Fintech appoints Aditya Khanna as Chief Transformation Officer

Sachin Dubey named Group President - Strategic Initiatives

by MN4U Bureau
November 15, 2022
in Featured, People
Reading Time: 2 mins read
A A
Ayekart Fintech appoints Aditya Khanna as Chief Transformation Officer
Share Share ShareShare

Ayekart, an integrated digital technology platform for the agriculture value chain, today announced the appointments of Aditya Khanna as Chief Transformation Officer and Sachin Dubey as Group President – Strategic Initiatives. Ayekart has built up a platform for digitally enabling the supply chain ecosystem of MSMEs, distributors, retailers, and farmers.

Speaking on his appointment, Aditya said “Ayekart has built a holistic ecosystem that is empowering small businesses and entrepreneurs across the agricultural value chain. It uses a technology platform that not only generates actionable insights but also seamlessly connects producers with aggregators, manufacturers, and retailers. Supported by cross-sectoral expertise, the firm continues to enable sustainable growth for its client base. I am glad to be a part of this journey that uses the trifecta of technology, finance, and services to create targeted solutions for each of our stakeholders, enabling greater sustainability, profitability, and growth.”

Aditya Khanna has over 20 years of experience in setting up, scaling businesses and advising CXOs across various industries (BFSI, Automotive, TTH, and Retail) on business transformation and driving profitable growth across India, the US, Africa, Asia, and other geographies. An alumnus of IIM Calcutta, Aditya has significant expertise in transforming businesses, recently establishing a practice for digital business transformation in India for Publicis Groupe and built cutting-edge digital experience and e-commerce platform solutions for its clients.

Reacting to his appointment, Sachin said “I am elated to take on this new role at India’s first integrated digital platform, that addresses the needs and challenges of the end-to-end food and agricultural value chain. Our key differentiator is that we enable and partner with all stakeholders, including FPOs, FPCs, small aggregators, millers, processors, retailers, and distributors for mutual benefit and sustainable growth. We intend to keep this at our core while strategically expanding our portfolio to introduce new business verticals focusing on each of these stakeholders in a holistic manner.”

Sachin Dubey, an alumnus of IIFM, comes with 22+ years of work experience in running social impact, skill building, and CSR initiatives for public and private entities. In a previous role, Sachin has helped develop strategy and implementation plans for the assessment of officials under Government of India’s ambitious “Mission Karmayogi”. He also worked with Pearson Plc, heading their International Qualifications and Vocational Training business in India.

Debarshi Dutta
Debarshi Dutta

Speaking on the appointments,  Debarshi Dutta, CEO & Co-founder, Ayekart stated, “We are delighted to welcome Mr. Sachin Gupta and Mr. Aditya Khanna as a part of our leadership team.Sachin has a consistent track record of business growth and P&L turnaround, and has experience working with a wide array of institutional partners, central and several state governments, and corporates. His expertise in designing strategic initiatives and building out the core of the business will be the backbone for Ayekart.Aditya’s extensive commercial experience in bridging the gap between business & technology and generating value through Digital Business Transformation, Business Strategy, and Experience design is an ideal fit for growing our service offerings. He has always been a keen business leader and it is an honor for us that he teamed up with Ayekart.”

Dutta further added, “We believe that both Aditya and Sachin will help us evaluate the prospects of new opportunities, champion key strategic initiatives, and achieve transformational change that will carry us through our next stage of growth as a company.” The announcement follows Ayekart’s recent equity and debt funding of $5.5 million from Caspian and Siply.

Tags: Aditya KhannaAyekart FintechDebarshi DuttaSachin Dubey

RECENT POSTS

Excelsoft Technologies appoints Doreswamy P as CEO
People

Excelsoft Technologies appoints Doreswamy P as CEO

March 28, 2026
0

Bengaluru: Excelsoft Technologies Limited, a provider of technology-driven learning solutions, has announced the appointment of Doreswamy P as its Chief...

Read moreDetails
AM/NS India CEO Dilip Oommen to retire; Amit Harlalka named successor effective July 1
People

AM/NS India CEO Dilip Oommen to retire; Amit Harlalka named successor effective July 1

March 27, 2026
0

Chennai: ArcelorMittal Nippon Steel India (AM/NS India) has announced that its Chief Executive Officer, Dilip Oommen, will retire on June...

Read moreDetails
Keventers names Shaurya Prabhat as CEO
People

Keventers names Shaurya Prabhat as CEO

March 26, 2026
0

New Delhi: Keventers, the century-old milkshake brand owned by Super Milk Products Pvt. Ltd., has announced the appointment of Shaurya...

Read moreDetails
WPP names Kyoko Matsushita as APAC CEO of WPP Creative
People

WPP names Kyoko Matsushita as APAC CEO of WPP Creative

March 26, 2026
0

Mumbai: In a key leadership move aimed at strengthening its creative operations across Asia-Pacific, WPP has appointed Kyoko Matsushita as...

Read moreDetails
Network18 appoints Raj Jain as Independent Director
People

Network18 appoints Raj Jain as Independent Director

March 25, 2026
0

Mumbai: Network18 on Wednesday said it has appointed media industry veteran Raj Jain as an Independent Director to its board...

Read moreDetails
Sidhartha Patnaik moves on from WPP Media
People

Sidhartha Patnaik moves on from WPP Media

March 25, 2026
0

Mumbai: Sidhartha Patnaik has stepped down from his role as Head of Non-Biddable APAC at WPP Media, marking the end...

Read moreDetails

LATEST NEWS

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

March 28, 2026

ANALYSIS

IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine
Analysis

IPL’s ₹1,300 Crore Jersey Economy: How Team Sponsorships Became a Core Growth Engine

March 28, 2026
0

Mumbai: IPL 2026 is once again highlighting the league’s transformation into a multi-billion-dollar sports business ecosystem. With advertising revenues expected...

PEOPLE

Excelsoft Technologies appoints Doreswamy P as CEO
People

Excelsoft Technologies appoints Doreswamy P as CEO

March 28, 2026
0

Bengaluru: Excelsoft Technologies Limited, a provider of technology-driven learning solutions, has announced the appointment of Doreswamy P as its Chief...

MARKETING

VIDA and KKR launch ‘6 for 6’ Campaign to drive EV charging infrastructure expansion
Marketing

VIDA and KKR launch ‘6 for 6’ Campaign to drive EV charging infrastructure expansion

March 28, 2026
0

New Delhi: VIDA, powered by Hero MotoCorp, has partnered with Kolkata Knight Riders (KKR) to launch the ‘6 for 6’...

Subscribe to Newsletters

ADVERTISING

Parag Bhatia elevated to Director – Media Buying at Zenith
Advertising

Parag Bhatia elevated to Director – Media Buying at Zenith

March 27, 2026
0

Mumbai: In a recent professional update shared on LinkedIn, Parag Bhatia announced his promotion to Director – Media Buying at...

PRINT

Advertiser behaviour will influence print ad products: FICCI EY Report
Print

Advertiser behaviour will influence print ad products: FICCI EY Report

March 25, 2026
0

Mumbai: Advertiser behaviour will influence print ad products says the FICCI EY Report. Advertisers are expected to increasingly favour higher-impact...

AUTHOR'S CORNER

AI Ethics in Advertising: Where Should Brands Draw the Line?
Authors Corner

AI Ethics in Advertising: Where Should Brands Draw the Line?

March 28, 2026
0

Let me say something that most people in the marketing and communications industry are thinking but not saying out loud....

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Network’s What India Thinks Today Summit 2026 concludes successfully in New Delhi

Network’s What India Thinks Today Summit 2026 concludes successfully in New Delhi

March 28, 2026
Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

Mathrubhumi Journalists set a benchmark in Journalism with Ramnath Goenka Awards wins

March 28, 2026
super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

super.money rolls out TV campaign featuring Salman Khan, reinforces ‘No Drama, Only Cashback’ proposition

March 28, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.