Mumbai: In an era where regional voices are reshaping content consumption, B.I.G Media Communications is proud to launch Native, a groundbreaking initiative designed to transform India’s digital landscape. Dedicated to empowering regional creators and enabling brands to connect authentically with local audiences, Native taps into India’s vibrant linguistic diversity to become the go-to venture for creators seeking to scale their content and forge brand collaborations.
As digital consumption surges, regional content now accounts for nearly 50% of India’s online engagement—a figure poised to grow as millions of users seek vernacular content in Hindi, Tamil, Telugu, Bengali, and other languages. Native is strategically positioned to support this wave, offering tailored resources, mentorship programs, and robust brand partnerships to equip regional creators with the tools they need to thrive.
Suyog, Co-founder of B.I.G Media Communications, shared his excitement about the launch, “Native is not just a new vertical for us to launch; it’s a vision to harness the incredible potential of India’s regional creators. The cultural and linguistic diversity of this country is an untapped reservoir of creativity. We want to ensure that these voices aren’t just heard – they’re celebrated and empowered.”
The digital content landscape in India is experiencing a seismic shift. With 57% of urban internet users now preferring content in regional languages over English, the industry is on track to reach an estimated $10.07 billion by 2025. This surge in regional content creates a unique opportunity for brands to engage consumers more deeply through influencer-led marketing strategies that resonate on a hyper-local level.
For brands, this shift offers a chance to connect authentically with audiences. Native is already facilitating over 30 brand collaborations, enabling marketers to leverage localized content that builds trust and drives loyalty. As regional markets continue to grow, Native is emerging as the critical bridge connecting brands to creators who truly understand the pulse of local audiences.
Samay, Co-founder of B.I.G Media Communications, emphasized, “Regional content offers a unique advantage – it’s authentic, relatable, and deeply connected to people’s everyday lives. Our mission is simple – to empower both creators and brands to tell stories that resonate with audiences in ways that mainstream content simply can’t.”
Native’s vision centers on creating opportunities for growth: providing creators with monetization options, brand collaborations, and expansive content scaling, while offering brands a direct route to authentic, localized engagement. With a robust network of over 15 regional creators already onboard, Native aims to onboard more than 100 creators from diverse regions within its first year. In addition, the platform is set to expand its operational footprint by hiring regional language managers to overcome language barriers.
As Native continues its journey, its goal remains clear – to empower creators, elevate regional content, and connect brands with audiences in the most genuine way possible. With the potential to boost creator revenue by up to 400% and with recurring campaigns from over 30 brands, Native is proving that regional content is not merely a trend, but the future of digital marketing in India.
