New Delhi: Baby & Mom Retail Pvt. Ltd., which began over a decade ago as a focused baby-care venture, has officially rebranded as Kharesiya Brands Pvt. Ltd., reflecting its transformation into a diversified, multi-category consumer brand platform.
The new identity signals the company’s evolution into a full-fledged House of Brands spanning baby & beauty, pet care, consumer electronics, and home appliances. More than a corporate name change, the rebrand represents the company’s shift toward a brand-building ecosystem designed to create, scale, and nurture distinct consumer brands under a unified parent platform.
As its portfolio expanded across categories and customer segments, the need for a cohesive umbrella identity became evident. Kharesiya Brands will now serve as that central platform, built to drive long-term scale, operational strength, and brand leadership across its growing portfolio.
The rebrand coincides with strong business momentum, with the company on track to surpass ₹120 crore in GMV (Gross Merchandise Value) ARR in FY26. This growth is being driven by portfolio expansion, omnichannel presence, and deeper consumer engagement across its brands.
Despite the name change, the company’s leadership team, operational foundation, and focus on delivering quality, value, and trust remain unchanged.
“This rebrand is not a departure from who we are, it’s a reflection of who we have become,” said Shish Kharesiya, Founder & CEO, Kharesiya Brands Pvt. Ltd. “Over the years, we’ve grown beyond a single category into multiple consumer spaces, each with its own identity and loyal customer base. Kharesiya Brands represents our ambition to build a true House of Brands, one that balances innovation with trust, and scale with customer connection. With our portfolio momentum and strong growth trajectory, we are excited to enter this next phase under a unified identity.”
Kharesiya Brands currently operates a growing portfolio of consumer-focused brands and continues to strengthen its presence across D2C and omnichannel retail channels. The company is also investing in product innovation, supply chain capabilities, and leadership depth to support its next phase of expansion.
The rebranding is expected to accelerate the company’s long-term vision of building a scalable, future-ready consumer brand platform across everyday lifestyle categories.
