In April, Bacardi India named Sameeksha Uniyal as Regional Head of Brand for AMEA to boost business growth in the region.
Since 2016, Sameeksha has shaped Bacardi India’s rum portfolio, leading growth as Brand Lead for BACARDÍ in India. With seven years at the company, she directed major marketing initiatives, including the recent It’s A Mood campaign rollout. In her new role, she oversees marketing and business operations for BACARDÍ’s rum brands in the greater AMEA region.
Speaking about her new role, Sameeksha said, “In my professional journey, my time at Bacardi has been driven by passion and the ambition to break new ground; I am beyond delighted to be collaboratively building the Bacardi brand portfolio across the AMEA region. It is a new beginning to a very exciting journey, and I look forward to leveraging my experience to work with our exceptional teams and drive greater consumer affection and passion for our brands across diverse cultures and markets.”
Taking up the baton from Sameeksha, Ashish Jha will now lead the BACARDÍ rum portfolio in India, moving up from his previous position as Senior Brand Manager for BACARDÍ rums & BREEZER.
