Mumbai: This summer, BACARDÍ is redefining the season through a fresh, localised, and culturally rich lens with the launch of its latest campaign — Casa Bacardí: It’s Your Mood, It’s Your Summer. Instead of picture-perfect vacations, the brand embraces the spontaneous, expressive moods of India’s youth — from laidback rooftop hangouts and vibrant house parties to impromptu get-togethers with friends. Just like its diverse portfolio, BACARDÍ aims to be part of every version of summer — bold, free, and full of flavour.
The campaign taps into key cultural and liberation occasions, capturing Gen Z’s evolving relationship with summer and showcasing their self-expression through creator-led content, regional collaborations, immersive brand experiences, and nationwide bar activations. The film, drenched in energy and emotion, is set to a vibrant reimagining of the iconic track “Sippin’ On Bacardi Rum”, performed by Lisa Mishra, who blends nostalgia with contemporary sound to echo the vibe of today’s youth.
Ashish Jha, Brand Lead, BACARDÍ India, said, “It’s Your Mood, It’s Your Summer is more than just a campaign; it’s a celebration of how today’s generation embraces life, connects, and expresses themselves. Consumers aren’t limited to a set mood; they embrace every mood and moment, and look for spaces that reflect their dynamic energy. With BACARDÍ’s vibrant portfolio and unique cocktail flavours, we’re here to turn up the heat and fuel every kind of summer celebration.”
Lisa Mishra added, “Everyone remembers the original ‘Be What You Wanna Be’ jingle. With this track, my goal was to create a version that sparks deep nostalgia while feeling fresh and relevant for today’s listeners. The love it’s receiving on social media and the way people are rediscovering and connecting with it in their own unique ways has been truly incredible. And to see that happening during summer, a time that’s all about carefree vibes, self-expression, and feeling alive, makes it even more special.”
Varsha Patra and Varun Patra, Co-Founders of Homegrown, said, “Homegrown’s partnership with Bacardí continues to platform Gen-Z through creative expression and cultural resonance. From a thematic summer mood film with strong Indian regional cues, creator-driven storytelling to nationwide culture-led events and a limited edition merchandise drop, the Casa Bacardí Summer campaign taps into a contemporary cultural zeitgeist and captures the pulse of a generation that finds summer wherever they go.”
Running through June and July 2025, Casa Bacardí brings this immersive campaign to life with flavour-forward experiences across major Indian cities. Whether it’s at your favourite bar with a Bacardí pitcher or vibing with creators online, this summer, BACARDÍ is not just a drink — it’s a mood.
