MUMBAI: Bajaj Broking, the investing arm of Bajaj Finance Ltd, has launched its new campaign titled ‘Seedhi, Simple Investing – Bajaj Broking’. The campaign is designed to encourage broader participation in the financial markets by simplifying access to investing and trading through a simplified, easy-to-navigate platform.
The initiative looks to address a recurring challenge in the stock broking industry—financial jargon and complex onboarding processes that often deter first-time and casual investors. Bajaj Broking draws on the trust and reliability of the Bajaj legacy to make investing more approachable, especially for individuals who seek clarity and independence in managing their money.
Each campaign film presents a common real-life situation where individuals delay or avoid investing due to confusion, unclear advice, lack of funds or the fear of missteps. The stories highlight how Bajaj Broking enables users to make decisions independently using simple, guided tools available on its app. Scenarios such as over analysis, reliance on unverified sources, or inaction are addressed with platform features that reduce complexity and promote user autonomy.
The campaign includes seven short films, each focused on specific platform capabilities such as SIPs, expert-backed research, margin trading a.k.a. buy now pay later, flat brokerage pricing and more. By linking financial decisions with relatable, everyday actions, the campaign reframes investing as a practical, manageable task.
A senior spokesperson from Bajaj Broking, said, “Today’s investors face less of a product shortage and more of a clarity gap. Complex terminology and long processes are key reasons why many stay away from investing. This campaign is based on a clear insight—people want control, but they need a platform that supports decision-making without adding friction. Simplicity is not just a design choice; it is a long-term strategy to improve user experience, build trust, and strengthen retention.”
‘Seedhi, Simple Investing’ will roll out in two phases. Four films will launch in the first week, with subsequent releases scheduled in the next month. The campaign will be promoted across digital and social media platforms.
