Financial services company Bajaj Capital has announced that it has onboarded DDB Mudra for its brand revitalisation exercise and ensuing campaign. The 59-year-old Bajaj Capital is aiming to revitalise identity in alignment with its current ethos and values.
The brand refresh campaign will seek to redefine Bajaj Capital’s identity, messaging and visual representation to forge stronger connections with customers in the contemporary era, informed an official statement.
Aabhinna Suresh Khare, Chief Digital Officer & Chief Marketing Officer, Bajaj Capital, said, “Brand revitalisation for us is about updating our brand’s visual identity, messaging, and strategy to align with current market trends and consumer preferences, while still maintaining the brand’s established equity and values. We are proud of our legacy spanning 59 years, and we have carried forward a rich heritage. It is crucial for us to evolve and stay ahead in the changing times. As we embark on this transformative brand journey, our aim is to create a compelling brand experience that reflects our experience, expertise, and unwavering commitment to our clients. We are delighted to partner with DDB Mudra to revitalise our brand identity and establish a more profound connection with our customers. This initiative will enable us to remain faithful to our core values while embracing a new age outlook.”
The brand refresh campaign will entail an analysis of all brand assets including its logo, tagline and visual identity. The campaign will straddle digital media, print and other communication touchpoints. The statement added that the new identity will be unveiled in the coming months.
Ashutosh Sawhney, President, DDB Mudra Group, North, said, “We are honoured to partner with Bajaj Capital as their creative agency partner. Bajaj Capital carries a very rich and worthy legacy. Our team is committed to delivering a strategic and creative approach that not only puts a shine on this legacy, but also helps reimagine its brand identity in a way that resonates with the modern consumer.”
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