BAJAJ, India’s top appliances brand, has launched a CGI video as part of its Air Cooler campaign, showcasing durable and innovative products, reinforcing the brand’s commitment to quality, making them the perfect summer companion.
Set in Delhi’s Connaught Place, the brand’s first-ever CGI ad campaign features people seeking refuge on a hot day. Surprisingly, a BAJAJ air cooler emerges from a billboard, reinforcing the key message “Built to Keep You Going – Built for Life!” for its Air Cooler Range.
In addition to the nationwide ad films, the CGI video is a new strategy to engage modern Indian consumers by creating captivating content that resonates with today’s generation.
Devika Sachdev, Head of Advertising and Brand Management at Bajaj Electricals Limitedsays, “At BAJAJ, we are constantly striving to innovate and provide durable products that enhance the lives of our customers. But innovation doesn’t stop just at our products. Our first CGI video was crafted to captivate our online audience and resonate with today’s generation in an engaging manner.Furthermore, we are actively involving our online community through a User-Generated Content (UGC) contest. We eagerly anticipate introducing more innovative and modern content strategies to further captivate and connect with our audience.”
Watch the CGI film here:
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