BARC India data for week 23 for the rankings of the Top 10 Brands and Advertisers across all genres and all platforms are as follows:
In the category for Top 10 brands we see LUX Toilet Soaps leading the chart this week followed by new entrant PolicyBazaar.com on the 2nd spot and Sunsilk Black Shine that led the 7th spot last week has secured the 3rd spot this week. For the 4th and 5th spot in this category we have new entrants Ajio.com and Dettol Toilet Soaps. Dove Hair Fall Rescue secures the 6th spot and Horlicks that led the 2nd spot last week has got down to securing the 7th spot this week and for the last 3 spots on this category we have close Up Ever Fresh, Lifebuoy Toilet Soap and Colgate Dental Cream.
The undisputed leader Hindustan Lever Ltd. this week too leading the chart, followed by Reckitt Benckiser India on the 2nd spot. The leading FMCG marketer ITC Ltd. moves up to achieve the 3rd spot in this category. Previous week’s 2nd spot holder Brooke Bond Lipton India gets down on to the 4th spot this week and for the 5th spot we have new entrant Procter & Gamble Home Products. The 6th spot too is achieved by Procter & Gamble and for the 7th spot we see Colgate Palmolive India, while for the last 3 spots we have new entrant GCMMF (Gujarat COOP Milk Mkt Fed.), Godrej Consumer Goods and new entrant PolicyBazaar Insurance Brokers Private Limited.