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Home Exclusive

BARC Ratings of week 27 for Top Hindi GEC and News Channels

by MN4U Bureau
July 16, 2015
in Exclusive, Featured
Reading Time: 2 mins read
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As per BARC Ratings of week 27 for the period from 4th July to 10th July, Star Plus posted a gain of 28 million viewership and Colors gained a marginal 7 million viewership during the week 27, while Zee TV remained unchanged and Life OK witnessed  a marginal 7 million gain and Sony lost around 26 million viewership.

According to BARC Ratings of week 27, for HSM, 1L+ Individuals, Star Plus’ lead margin over Colors increased to 52 million. Zee TV retained its position unchanged at No. 3, while Life OK and Sony stayed at No. 4 and 5 respectively.

With a gain of 28 million viewership, Star Plus in Week 27 recorded gross viewership of 417 million against 389 million in week 26.

Colors managed to gain a marginal 6 million to its gross ratings. Colors recorded a gross rating of 365 million in this week against 358 million in the previous week.

Zee TV ratings stood unchanged during the week 27. The channel’s gross ratings stood at 285 million in Week 27 (last week also 285 million).

Life OK witnessed a marginal increase of 6 million viewers in week 27 and recorded a gross rating of 239 million against 233 million in week 26.

Sony Entertainment Television lost around  26 million viewers in week 27 with a gross rating of 177 million against 204 million in week 26.

News Channel Ratings: India TV emerges on top among Hindi News Channels

According BARC Ratings of week 27 for English News Channels (All India, NCCS AB, Male 22+ Individuals, C&S 1L+), The segment leader Times Now witnessed a drop in week 27 that saw its viewership decrease by 84 TVTs and posted a gross rating of 418 TVTs in week 27 against 502 TVTs in week 26. India Today TV gained marginally in week 27 and delivered 186 TVT in this week against 178 TVTs in week 26. CNN IBN at no.3 spot delivered 170 TVTs in week 27 against 178 TVTs in week 26.

Among Hindi news genre (HSM, NCCS All Individuals, C&S 1L+) India TV toppled Aaj Tak to become the leader of the Hindi News Segment in week 27 with 27322 TVTs against 27688 in week 26. ABP News at no. 2 scored 26235 TVTs in week 27 against 26825 TVTs in week 26. Aaj Tak has fallen to no. 3 with a gross ratings of 24968 TVTs in week 27 against 28409 TVTs in week 26.

In English Business News channels genre (All India, NCCS AB, Male 22+ Individuals, C&S 1L+), CNBC TV 18 and ET Now shared the top position with 199 TVTs each in this week. CNBC TV18 decreased to 199 TVTs this week against 213 TVTs in week 26. ET Now scored 199 TVTs in week 27 against 196 TVTs in week 26. Bloomberg TV has displaced NDTV Profit and NDTV Prime from no. 3 position and scored 62 TVTs.

In Hindi Business News genre (6 mega cities, NCCS AB, Male 22+ Individuals, C&S 1L+), CNBC Awaaz dropped to 388 TVTs in week 27 from 412 TVTs in week 26, followed by Zee Business that increased to 238 TVTs in week 27 against 198 TVTs in week 26.

Tags: BARCBARC IndiaBARC RatingsBARC Ratings of week 27Ratings of Hindi GECRatings of News Channels

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