Top Advertisers
In the Week 18 of Broadcast Audience Research Council (BARC) India Data Report, Hindustan Unilever Ltd. maintained its lead with rise in Ad Volumes from 5135.87 (‘000 secs) to 5398.76 (‘000 secs) followed by Reckitt Benckiser Group with drop in Ad Volumes from 2847.46 (‘000 secs) to 2549.37 (‘000 secs) at the 2nd spot. Procter and Gamble took a very steep leap from 9th spot to 3rd spot with rise in ad volumes from 507.69 (‘000 secs) to 930.6 (‘000 secs) compared to last week. ITC Ltd. shifted one spot up and stood at 4th position with drop in ad volumes from 801.44 (‘000 secs) to 561.36 (‘000 secs) followed by Pepsi Foods (G) at the 5th spot with drop in ad volumes from 645.29 (‘000 secs) to 532.52 (‘000 secs). Godrej Group dropped from 4th spot to 6th spot with drop in ad volumes from 867.4 (‘000 secs) to 510.91 (‘000 secs). Cadburys India Ltd. with 491.13 (‘000 secs) at the 7th spot, Marico Ltd. with 477.21 (‘000 secs) at the 8th spot and Amazon Online India Pvt. Ltd. with 472.22 (‘000 secs) at the 9th spot were three entrants in the chart. Glaxosmithkline Group dropped from 8th spot to 10th spot with 397.12 (‘000 secs).
Top Brands
In the top brands category, Lizol all in 1 regained its top spot with rise in ad volumes from 301.77 (‘000 secs) to 642.99 (‘000 secs). Amazon.in with ad volumes of 371.07 (‘000 secs) at the 2nd spot and Harpic Bathroom Cleaner with 336.55 (‘000 secs) at the 3rd spot were two new entrants in the chart. Vimal Elaichi Pan Masala dropped from 1st spot to 4th spot with drop in ad volumes from 385.05 (‘000 secs) to 330.87 (‘000 secs). Vanish Oxi Action was another new entrant in the chart with ad volumes of 282.72 (‘000 secs) and claimed the 5th spot. Horlicks shifted one spot up and stood at the 6th position with rise in ad volumes from 252.57 (‘000 secs) to 278.53 (‘000 secs). Last four positions were again taken by new entrants in the top 10 chart. LIC-Corporate with ad volumes of 247.83 (‘000 secs) at the 7th spot, Glow & Lovely Advanced Multivitamin with 231.46 (‘000 secs) at the 8th spot, Dish TV HD with 220.52 (‘000 secs) at the 9th spot and Clinic Plus Shampoo with 203.05 (‘000 secs) at the 10th spot.
