Reckitt India Ltd reclaimed its first spot among the Top advertisers’ category in Week 23 with ad volume of 5034.51 (‘000 secs), as per the Broadcast Audience Research Council (BARC) India weekly report. Hindustan Lever, which was at the top spot last week, claimed the second spot with 3697.42 (‘000 secs) ad volumes. Brooke Bond Lipton Tea maintained the third spot with 699.5 (‘000 secs) ad volumes, followed by Procter& Gamble with 631.28 (‘000 secs) ad volumes. Colgate Palmolive, which was at the fourth spot last week, stood at the fifth spot in Week 23 with 590.09 (‘000 secs) ad volumes. ITC Ltd stood at the 6th spot with 481.53 ( ‘000 secs) Ad volumes, followed by Bharti Airtel 360.72 (‘000 secs) ad volumes. Marico Ltd bagged the 8th spot with 356.63 (‘000 secs) ad volumes, followed by Godrej Consumer Products Ltd with 331.81 ad volumes. Glaxo Smith Kline stood at the tenth spot with 326.79 (‘000 secs) ad volumes.
Among the Top brands’ category, Dettol Toilet Soaps, which was at the second spot last week, claimed the first spot with an ad volume of 691.81 (‘000 secs) followed by Dettol Range of products with 584.99 (‘000 secs) ad volumes Dettol Liquid Soap which was at the 9th spot last week claimed the third spot with 436.88 (‘000 secs) ad volumes. Lizol, which was at the tenth spot last week, stood at 4th spot with 409.86 (‘000 secs) ad volumes, followed by Airtel Cellular phone service with 360.72 (‘000 secs) ad volumes. Dettol Antiseptic Liquid bagged the sixth spot with ad volumes of 340.95 (‘000 secs) followed by Harpic with 337.67 (‘000 secs) ad volumes. Dettol Intense Cool Soap bagged the eighth spot with 324.97 (‘000 secs) ad volumes, followed by Veet Cold Wax Strip with 316.69 ad volumes. Veet Hair Removal System took the tenth spot with 299.51 (‘000s) ad volumes.
