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Home Featured

BARC Week 7: HUL continues to lead the Top Advertisers Category

by MN4U Bureau
February 25, 2022
in Featured, Advertising
Reading Time: 1 min read
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BARC Week 10: Harpic Power Plus 10X Max Clean maintains the lead spot in the Top Brands Category
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Top Advertisers

In Week 7 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd. maintained its top spot with Ad Volumes of 4940.43 (‘000 secs) followed by Reckitt with 3626.47 (‘000 secs) at the second spot. Cadburys India Ltd. shifted from 5th spot to 3rd spot with 922.97 (‘000 secs). Procter & Gamble slipped to the 4th spot with 908.91 (‘000 secs) followed by Godrej Group with 853.47 (‘000 secs) at the 5th spot. Amazon Online India Pvt. Ltd. took a steep leap from 10th spot to 6th spot with 665.02 (‘000 secs) as compared to week 6. ITC Ltd. shifted one spot up and claimed the 7th position with 609.31 (‘000 secs). Tata (G) slipped two spots down and stood at 8th position with 567.49 (‘000 secs). Colgate Palmolive India Ltd. was the new entrant in the top 10 list with 538.27 (‘000 secs) at the 9th position. Marico Ltd. dropped drastically from 7th position to 10th position with 412.51 (‘000 secs).

Top Brands

In the top brands category, Harpic Power Plus 10X Max Clean retained its top spot with Ad Volumes of 491.96 (‘000 secs). Amazon. in was the new entrant in the top 10 list with 393.59(‘000 secs) at the 2nd spot. Ultratech Cement retained its 3rd spot with 318.51 (‘000 secs). Dettol Foaming Handwash took a steep leap from 8th spot to 4th spot with 285.25 (‘000 secs)followed by Dettol Toilet Soaps from 7th spot to 5th spot with 264.09 (‘000 secs) as compared to week 6. Dettol Antiseptic Liquid slipped one spot down and stood at the 6th spot with 261.54 (‘000 secs). Moov Strong Diclofenac Gel was another new entrant with Ad Volumes 238.75 (‘000 secs) and claimed the 7th spot. RummyCircle.com dropped drastically from 4thspot to 8th spot with 238.13 (‘000 secs followed by HarpicBathroom Cleaner from 2nd spot to 9th spot with 227.44 (‘000 secs. Strepsils Orange was again a new entrant with 206.16(‘000 secs) and stood at the 10th spot.

Tags: Amazon Online India Pvt. Ltd.Broadcast Audience Research CouncilCADBURYS INDIA LTDHindustan Unilever LtdProcter and GambleReckitt

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