Top Advertisers
In the Week 21 of Broadcast Audience Research Council (BARC) India, Hindustan Unilever Ltd. continued its lead with rise in ad volumes from 4888.15 (‘000 secs) to 5514.95 (‘000 secs) followed by Reckitt Benckiser Group with rise in ad volumes from 4023.79 (‘000 secs) to 4025.81 (‘000 secs) at the 2nd spot. Godrej Group shifted one spot up and claimed the 3rd position with drop in ad volumes from 866.29 (‘000 secs) to 785.76 (‘000 secs). Colgate Palmolive India Ltd. entered the chart and claimed the 4th spot with ad volumes of 589.8 (‘000 secs). Glaxosmithkline Group took a leap from 7th spot to 5th spot with rise in ad volumes from 582.35 (‘000 secs) to 588.17 (‘000 secs). Cadburys India Ltd. slipped one spot down and stood at 6th position with drop in ad volumes from 764.05 (‘000 secs) to 579.51 (‘000 secs). Procter and Gamble dropped drastically from 3rd spot to 7th spot with drop in ad volumes from 969.52 (‘000 secs) to 556.95 (‘000 secs) compared to last week. Coca Cola India Ltd. dropped from 6th spot to 8th spot with drop in ad volumes from 650.88 (‘000 secs) to 517.82 (‘000 secs). ITC Ltd. slipped one spot down and stood at 9th position with 500.44 (‘000 secs) followed by Pepsi Foods (G) at 10th position with 482.96 (‘000 secs).
Top Brands
In the top brands category, Dettol Toilet Soaps bagged the top spot from 3rd spot with rise in ad volumes from 428.49 (‘000 secs) to 553.61 (‘000 secs). Dettol Intense Cool Soap shifted to 2nd spot from 4th spot with rise in ad volumes from 422.73 (‘000 secs) to 468.62 (‘000 secs) followed by Dettol Antiseptic Liquid to 3rd spot from 5th spot with rise in ad volumes from 391.03 (‘000 secs) to 404.71 (‘000 secs). Lizol all in 1 dropped to 4th spot from 1st spot with drop in ad volumes from 475.97 (‘000 secs) to 376.46 (‘000 secs). VimalElaichi Pan Masala moved one spot up and stood at 5th position with drop in ad volumes from 375.58 (‘000 secs) to 373.12 (‘000 secs). Colgate Dental Cream with ad volumes of 333.55 (‘000 secs) at the 6th spot and Veet Cold Wax Strip with 327.59 (‘000 secs) at the 7th spot were two new entrants in the chart. Harpic Power Plus 10X Max Clean dropped drastically to 8th spot from 2nd spot with drop in ad volumes from 433.86 (‘000 secs) to 318.26 (‘000 secs) compared to last week. Horlicks shifted one spot up and claimed the 9th position with ad volumes of 279.54 (‘000 secs). Ultratech Cement dropped to 10th spot from 8th spot with 270.65 (‘000 secs).
