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Home Featured

BARC WK 40: Colors achieves the 2nd spot in Hindi GEC Pay-TV category; Star Utsav leads Hindi GEC Rural

by Editorial
October 17, 2020
in Featured, Market Analysis
2 min read
BARC WK 39: Star Plus leads Hindi GEC Pay-TV and Hindi GEC Urban; Star Utsav secures the 3rd spot in Hindi GEC Rural
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For week 40 in the Hindi GEC Pay-TV category, we see Star Plus leading the category with 867mn impressions. In week 39 Star Plus had 917mn impressions which is a fall of 50mn impressions, followed by Colors on the 2nd spot with 676mn impressions. Sony SAB gets down to the 3rd spot with 600mn impression followed by ZEE Tv on the 4th spot with 567mn impressions.

For the 5th spot and 6th spot, we see Star Utsav with 464mn impressions and Sony Entertainment Television with 418mn impressions and we have Sony Pal at the 7th spot with 227mn impressions. The last 3 spots are secured by Star Bharat with 201mn impressions, Colors Rishtey with 181mn impressions and Dangal with 173mn impressions.

Hindi GEC Rural:

With no changes in the positions for the Hindi GEC Rural category, this week also we see Star Utsav leading the category that had witnessed a rise of 141mn impressions in week 40 followed by Zee Anmol on the 2nd spot and Sony Pal on the 3rd spot. Dangal still stands at the 4th spot and for the 5th spot, we have Colors Rishtey. While Star Plus, Zee TV, Big Magic, Colors and Sony SAB are the last 5 contenders in this category.

Hindi GEC Urban:

The undisputed leader Star Plus having a dream run this week too by leading the Hindi GEC Urban category, Colors moves up to the 2nd spot followed by Star Utsav on the 3rd spot. We see that in week 40 Sony SAB dropped down to the 4th spot and Zee TV moving up to the 5th spot. While Sony Entertainment Television, Sony Pal, Colors Rishtey, Dangal, and Zee Anmol being the last 4 contenders in this category.

Tags: BARC WK 40ColorsHindi GEC Pay-TV categoryStar Utsav

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