MUMBAI: Bark Out Loud by Vivaldis, a purpose-led pet wellness brand, has announced the launch of its newest social impact initiative, #DontBuyTheMyth. This is a nationwide campaign aimed at dismantling widespread myths and misinformation around pet health and wellbeing. Backed by a belief in science-led care and conscious parenting, the campaign features media personality and pet parent Anusha Dandekar along with influencers who lends their voice to this conversation about the need for informed pet care.
In an age where digital hearsay often trumps expertise, misinformation around pet food, wellness routines, and healthcare is rampant. Pet parents, despite the best intentions, often rely on social media, unverified blogs, and casual advice, leading to decisions that can unknowingly compromise their pet’s wellbeing. From fad diets to misguided grooming practices, these myths aren’t just harmless misconceptions, they create silent suffering for pets who rely on their humans to make the right choices. The campaign puts the spotlight on this overlooked reality.
“In India, awareness around pet wellbeing is still evolving and this gap becomes even more critical during seasons like the monsoon, when pets are especially prone to infections, stress, and dietary imbalances. As a brand deeply committed to pet health, we believe now is the time to shift the narrative, from assumption to education. With #DontBuyTheMyth, we aim to create a trusted knowledge ecosystem that empowers pet parents and ultimately leads to happier, healthier pets. Campaigns like this define our purpose, and we’re proud to lead the change,” said business head Devika Khanna.
#DontBuyTheMyth will unfold through a digital-first rollout — designed to spark dialogue, drive education, and champion conscious choices in pet parenting. At the heart of the campaign is Pawflix a myth-busting episode series, featuring influencers, certified trainers, and pet nutritionists, each breaking down common misconceptions with equal parts fact and flair. The campaign also leverages Instagram’s AMA feature to directly answer questions the public has — turning expert knowledge into accessible, real-time advice.
To fuel community engagement, the company will launch a Myth vs. Fact contest, where pet parents stand a chance to win free vet consultation by busting myths themselves and sharing what they’ve learned. Some of the key myths the campaign challenges include: “Chocolate can be given to Dogs as a treat”, “Milk is good for cats”, “Cats can be vegan”. The aim is to burst thousands of myths by the end of the campaign and bury them once for all.
