Mumbai: Bark Out Loud by Vivaldis has unveiled its latest campaign, ‘#ThriveSharedJourney’, for its Thrive range of pet food, in collaboration with actor Huma Qureshi. The campaign aims to reposition pet wellbeing as a shared journey between pets and their parents, rather than a routine responsibility.
The initiative highlights a growing behavioural gap among modern pet parents, who are increasingly intentional about their own growth and lifestyle choices but often treat pet nutrition as a routine activity. Through this campaign, the brand encourages a shift towards mindful and active participation in pets’ overall wellbeing.
At the core of the narrative is the idea that thriving is not automatic but a result of shared growth. The campaign positions Huma Qureshi not merely as a brand ambassador, but as a pet parent who embodies the philosophy that wellbeing is built through shared experiences.
Commenting on the launch, Kunal Khanna, CEO of Bark Out Loud by Vivaldis, said, “With Thrive, we wanted to move the conversation beyond just product features. Pet parents today love their pets deeply, but there is still a gap when it comes to everyday nutrition awareness. #ThriveSharedJourney is our way of building a more responsible culture of feeding, where thriving becomes a shared commitment between the pet and the parent. Huma brings authenticity to this thought because she genuinely lives it.”
Devika Khanna, Business Head of Bark Out Loud by Vivaldis, added, “The daily pet food category in India has largely been driven by habit and availability. Thrive has been created to bridge that gap with clean, thoughtfully developed recipes that support digestion and overall wellbeing. Partnering with Huma allows us to tell this story in a way that feels real and relatable. She represents a generation of pet parents who want to do better, not just feel better.”
The ‘#ThriveSharedJourney’ campaign will be amplified through digital films, creator collaborations, and community-led storytelling, showcasing real-life experiences of pet parents engaging actively in their pets’ growth journeys.
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