Mumbai: Dessert brand Baskin Robbins India has unveiled a fresh new digital campaign to mark the launch of its Italian Gelato Range. The brand has roped in popular actor Rohit Saraf as the face of the campaign, leveraging his charm and relatability to bring the playful indulgence of gelato to life.
The campaign sees Rohit Saraf taking part in a light-hearted “Truth or Dare” challenge at a Baskin Robbins outlet, where he candidly reveals personal anecdotes — including his fear of flying — and performs quirky dares like a dramatic “Mamma Mia!” all while enjoying the brand’s latest range of gelato sundaes. The Italian Gelato Range features decadent scoops and indulgent sundaes, positioned as a premium offering in Baskin Robbins’ dessert portfolio.
Adding a personal touch to the campaign, Saraf has also co-created a limited-edition sundae — the ‘Rohit Sundae’, made with Salted Caramel & Brownie Gelato. The new creation aligns with Baskin Robbins’ ethos of delivering joyful, personalized dessert experiences to its customers.
To boost consumer engagement and drive online orders, the brand is offering an exclusive discount on Swiggy India using the code BR100, inviting fans to try the Italian Gelato Range from the comfort of their homes.
The campaign, currently live across digital platforms, is part of Baskin Robbins’ continued efforts to appeal to India’s young, experience-seeking audience with innovative product offerings and high-impact influencer collaborations.
