New Delhi: Bata India has appointed Deepika Deepti as the Head of Marketing. With 2 decades of experience at leading brands and a strong understanding of the retail industry, Deepika will lead Bata India’s marketing strategy, known for her influence in the sneaker culture in India. She is set to bring a fresh, stylish direction to the brand.
During her time at adidas, she significantly impacted business growth in India and Emerging markets, transforming the sneaker industry there through adidas Originals, Yeezy & Neo. As CEO at CAMP SMA, she led Bhaane, Veg Non Veg, and partnered with Nike India. At Metro Brands Ltd, as Senior VP of Marketing, she introduced the “Takes you to the new” campaign for metro shoes and drove cultural movements for Fitflop and Fila.
Commenting on the appointment, Gunjan Shah, MD & CEO, Bata India said, “As Bata India continues to innovate and adapt to evolving consumer preferences through premiumization, Casualisation and building strong style credentials, I am confident that Deepika’s expertise in driving business growth and building strong brand equity will reinforce our position as the industry leader.”
Commenting on her appointment, Deepika Deepti, Head of Marketing, Bata India said, “Bata India has been a symbol of trust and quality for close to a century. I am excited for this new journey & can’t wait to bring in unique experiences for Bata’s vast portfolio of brands! I look forward to collaborating with the talented team and leveraging our collective expertise to further strengthen the brand’s position in the market.”
Deepika, an alumnus of NIFT specialized in Accessory and Apparel Design, brings expertise in retail growth, operations streamlining, and partnership formation to bolster Bata’s ongoing success.
