Gurugram: Bata India has unveiled a refreshed chapter of its flagship ‘Make Your Way’ campaign, bringing actor Sanjana Sanghi on board as the new face of the brand. The campaign spotlights the Victoria Ballerina range, reinforcing Bata’s focus on blending style, comfort and all-day wearability for modern Indian women.
At the heart of the campaign is the classic ballerina silhouette, positioned as a symbol of everyday comfort and contemporary femininity. Bata’s association with ballerinas is deeply rooted in its design legacy—Bata India holds the trademark for “Ballerinas”, having created the category that has since evolved into one of the most loved segments in women’s footwear. Sanjana Sanghi’s grounded, self-made journey and purposeful voice align closely with the values of confidence, authenticity and modern femininity that the collection represents.
Ballerinas have long been central to Bata’s design heritage. Inspired by Europe’s classical dance lineage, the silhouette was originally designed for balance, movement and long hours on the feet—principles that resonate strongly with Bata’s comfort-first craftsmanship. Through multiple mould iterations, the ballerinas offer enhanced arch support, soft cushioned soles and breathable, foot-hugging uppers, bringing comfort seamlessly into everyday wear.
The Victoria Ballerina collection is designed for women who transition effortlessly between work, college, leisure and daily routines. Featuring lightweight silhouettes in soft pastels and warm neutrals, the range combines clean, feminine aesthetics with Bata’s hallmark comfort for prolonged wear.
Commenting on the launch, Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said, “With Everyday Comfort and the Victoria Ballerina, we are reaffirming what Bata stands for today, footwear that complements modern lifestyles. Our focus is on delivering products that are thoughtfully designed, stylish, and truly comfortable for everyday wear.”
Sharing her perspective, Sanjana Sanghi said, “For me, Comfort and confidence are two sides of the same coin. I want shoes that let me move through my day without thinking about them. The Victoria Ballerinas fit naturally into my everyday life, whether I’m working, travelling, or just stepping out.”
Entering 2026 with strong momentum, the ballerina silhouette will continue to anchor Bata India’s women’s portfolio, catering to diverse style preferences across the country—from modern to conservative. The campaign is being amplified through an integrated marketing approach spanning digital, social media, influencer-led content, in-store visibility, PR and traditional media to ensure scale and cultural relevance.
Bata India is leveraging digital platforms such as Spotify, JioCinema and NoBroker, alongside high-visibility outdoor advertising across key markets. The ‘Make Your Way’ campaign reflects the brand’s renewed focus on design-led, stylish footwear for younger consumers, while staying rooted in its long-standing promise of trust and comfort.
The Victoria Ballerina collection is priced starting at ₹899 and is available across Bata retail stores, the Bata app and leading e-commerce platforms. The ‘Make Your Way’ campaign is currently live across digital platforms, social media and retail touchpoints nationwide.
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