MUMBAI: This festive season, Bata India steps into a new chapter with The Brighter Moments collection and campaign. The collection brings together modern styles and timeless comfort, designed to make Diwali & the festive season shine. Leading the way are Kusha Kapila and Niharika NM, who front Bata’s latest 360-degree campaign. The campaign spans across multiple touchpoints – ensuring a cohesive, high-impact presence that resonates across both traditional and digital platforms.
As part of Bata’s global Make Your Way campaign, Brighter Moments is more than a festive launch. It marks a shift in the brand’s journey, celebrating individuality, spontaneity and culture while showing how a heritage name can embrace experimentation and still set the style agenda.
For Her: Designed for modern celebrations, the women’s footwear line-up features metallic mules that shimmer with every step, and embellished heels that aim to deliver sophisticated sparkle.
For Him: The men’s collection showcases derbys and tan loafers. The company explains that these are– refined yet relaxed styles that aim to bring polish to every look.
Badri Beriwal, Chief Strategy and Business Development Officer, Bata India, said, “Brighter Moments is not just a festive collection; it is a reflection of our continued pivot towards a style-first, storytelling-driven brand image. This campaign is rooted in cultural relevance and creative experimentation, brought to life across multiple touchpoints.”
Actor, creator and rntrepreneur and digital creator Kusha Kapila said, “I have grown up with Bata, so being part of this special Diwali campaign feels truly special. The collection captures the energy and vibrance of the festive season, while staying rooted in comfort and versatility, and the unparalleled quality that the brand is synonymous with. It is designed for real celebrations and real people, and I love how it brings together tradition and contemporary style in such a seamless way.”
Actor and creator, Niharika NM, said, “Festive dressing, for me, is about expressing your personality with ease and confidence. The Brighter Moments collection by Bata captures that beautifully – it is contemporary, stylish, and incredibly versatile. It’s exciting to be the face of this special festive collection that brings in such fresh styles while still staying true comfort.”
