Mumbai: BBC Creative has named Natalie Lau as its new Head of Planning, strengthening its strategic leadership team as the organisation continues to sharpen its creative output.
In her new role, Lau will collaborate closely with incoming Executive Creative Director Richard Biggs, with a mandate to lead planning and drive culturally resonant creative strategies.
Lau joins BBC Creative from Uncommon Creative Studio, where she most recently served as Head of Strategy. During her tenure, she worked on building impactful brand narratives and cultural reference points, gaining recognition for her strategic approach to creativity.
Announcing her move via LinkedIn, Lau reflected on her time at Uncommon, describing it as a formative chapter in her career. She credited the team for giving her the opportunity to grow, collaborate with top talent, and refine her craft in shaping culturally relevant work.
She also expressed enthusiasm about her new role, noting that BBC Creative’s creative ambition and commitment to craft made the decision compelling. The opportunity to lead a team alongside Richard Biggs, she added, was a key factor in her move.
Lau further acknowledged the support of industry leaders including Justin Bairamian, James Wood, and Alice von Oswald-Owen for their trust and guidance throughout the transition.
Her appointment underscores BBC Creative’s continued investment in strategic talent to drive the next phase of its creative evolution.
