BBDO India’s Ariel #ShareTheLoad campaign, which shines a light on gender inequality in India, has bagged one gold, two silver, and three bronze medals across Effective Lotus, Digital & Social, Media, and PR categories at AdFest.
Since its launch in 2015, Ariel #ShareTheLoad has sparked important conversations on social media and in prominent press outlets like Forbes and national TV channels. The campaign’s impact has extended beyond the advertising world, challenging deeply ingrained patriarchy with a powerful question – “Is laundry only a woman’s job?”
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BBDO India’s commitment to purpose-driven work has earned them numerous accolades, including previous work like “Touch the Pickle.”
“AdFest is an annual creative event that celebrates and is known for raising the standard of creative excellence in the region and we’re honored and humbled to receive these awards. We developed Ariel #ShareTheLoad not as a campaign, but as a movement to inspire positive social change. At BBDO India, we believe in the transformative power of advertising to make a real difference in people’s lives, and we will continue to push the boundaries of creativity to drive meaningful impact,” said, Josy Paul, Chairman & CCO of BBDO India.
