Mumbai: After the success of the much-loved ‘Doda’ film, Publicis Groupe India’s bespoke unit Team Drive and Škoda Auto India have launched the next chapter of their award-winning ‘Fans Not Owners’ campaign with a new film titled ‘Recess’.
Creatively led by BBH India, the latest spot shifts to a school playground where children boast about the features of their families’ Škoda cars. Just as the scene seems headed toward a showdown of specs, a young girl delivers a cheeky twist—declaring her Škoda can fly to Jupiter, likening it to a rocket. The film ends on a playful yet powerful note as she hops into her Škoda Kushaq and drives off, leaving her peers stunned.
The closing montage reinforces the campaign’s central message: Škoda drivers aren’t just owners, they’re passionate fans who take pride in their cars.
The ‘Fans Not Owners’ campaign continues to build on Škoda Auto India’s positioning of celebrating authentic consumer love and emotional connection, going beyond the traditional ownership narrative.
