Mumbai: BeanstalkAsia, an integrated marketing communications agency, has announced the appointment of Rajneesh Chaturvedi as its new Chief Executive Officer (CEO). With over two decades of experience in consumer marketing, brand strategy, and media, Rajneesh brings a wealth of expertise across industries including FMCG, BFSI, Media & Entertainment, and E-commerce (Healthcare).
Commenting on the leadership appointment, Upendra Singh Thakur, Founder & Director, BeanstalkAsia, stated, “We are delighted to have Rajneesh onboard. His rich experience and diverse background across media planning & buying, brand strategy, and marketing complement our aggressive growth ambitions across diverse geographical markets in Asia.”
Malini Sharma Thakur, Co-Founder & Director, BeanstalkAsia, added, “With Rajneesh at the helm, BeanstalkAsia aims to strengthen its position as a leader in integrated marketing communications, leveraging his vast experience to drive creativity, strategic insights, and meaningful engagement for our clients.”
Expressing his enthusiasm, Rajneesh Chaturvedi shared, “I’m thrilled to join BeanstalkAsia as CEO and lead a team of talented professionals. Together, we will continue to drive innovation, deliver exceptional value to our clients, and explore new opportunities for growth.”
Beyond corporate leadership, Rajneesh is an entrepreneur, having co-founded Lokal Vokal, a hyperlocal OTT platform. Prior to joining BeanstalkAsia, he has held key leadership roles at Medlife, one of India’s leading e-pharmacies, and Kraft Heinz, where he played a pivotal role in launching the Kraft portfolio in India, managing brands like Complan, Glucon-D, Nycil, and Heinz Tomato Ketchup.
His extensive experience in the global communications landscape includes leadership roles at WPP Group and IPG Mediabrands, where he led high-impact campaigns for renowned brands such as Lifebuoy, Lux, Colgate, NIVEA, HDFC Life, Mercedes Benz, LG, LIC, Bank of India, Honda Motorcycles, and Citibank.
Recognized for his contributions to the industry, Rajneesh has been honored with the Star Youth Achiever Award by the Global Youth Marketing Forum and has been featured on CNBC TV. He also serves as a visiting faculty at IIM Nagpur and SVKM’s NMIMS, further demonstrating his commitment to thought leadership in the industry.
