For the occasion of World Beard Day on September 2, Marico’s men’s grooming brand Beardo has launched a digital campaign #BeardsAtWork.
This campaign features a film created in-house and shot by Leon Alfred featuring influencer Hardik Banga, challenging the conventional norms of grooming and spotlights enforced shaving during placements.
“Taking a light-hearted approach, the #BeardsAtWork campaign aims to spark a conversation about beard-inclusivity by shattering stereotypes and championing authentic self-expression in the corporate world through a digital film,” informed an official statement
Beardo has partnered with influencers like BeYouNick and actor Hrithik Roshan has shared the campaign on his social media handle, it added.
Sujot Malhotra, Chief Executive Officer, Beardo, said, “Beardo has always been firmly committed towards championing the cause of true masculinity and the timeless statement made by any well-groomed beard. We have always celebrated all kinds of Beards and what they stand for by challenging the arbitrary conformity of enforced shaving in the corporate world. We stand by the feeling that a beard should never stand as a barrier to professionalism, and with our #BeardsAtWork campaign, we aim to break down stereotypes and celebrate the power of individual expression. Celebrating World Beard Day with this campaign, we hope to reflect the evolving norms of inclusivity and expression, paving the way for a more diverse culture.”
The brand’s petition for the cause is here.
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